How to Create a List of New Customers for Your Computer Repair Business (Part 2)

[WARNING: DO NOT READ THIS ARTICLE OUT OF SEQUENCE ...START AT PART 1]

In the first part of this article we talked about creating a list of potential new customers ...through the telephone. By accumulating a list of people ...we have a pipeline for regular communication.

Every month we have the permission to send them a constant contact newsletter ...in which we can include our advertising material.

What we have, is an effective way of creating a relationship with new people. In other words we are well on the way to having them as regular customers.

If you have a website, you can attract regular visits from these people by contacting them by email and guiding them to a newsletter on your the site.

If you deliver the newsletter by fax ...the website URL should be prominently displayed.

This article is all about creating a hook we can add to our newsletter to convert our list ...into new customers.

You know what it is like at some jobs ...employees work away on slow computers that crash regularly. The tech only gets called in when things get out of hand.

Why not create a hook that will prompt business owners to take action and phone you for help. What you need is an advertisement in your newsletter saying, "How to Fix a Slow Crashing Computer."

Here you can explain the process of cleaning up a faulty computer. As an alternative, you offer fixed price solution.

The fixed price solution would be an offer to clean up their computer system. Sometimes systems are beyond redemption and a complete software rebuild or a replacement computer is needed.

By constantly putting the advertisement in front of your customers you get a chance to clean up their computer and in addition ...maybe do a complete software rebuild ...or be in the position to supply them a brand new system.

By contacting people directly you have a means to dynamically grow your business. If you are experiencing a quiet spell ...all you need to do is get on the phone and accumulate more potential customers.

The hardest and the most expensive thing in marketing is acquiring new customers. Alternatively, the most profitable thing in marketing is to have a customer and continue to sell goods and services to them.

By using a constant contact newsletter ...we can kill these two birds with one stone.

Summing up: The rational behind making an offer. ("How to Fix a Slow Crashing Computer") Instead of a vague woolly advertisement like "computer repairs" you focus on a specific thing or task.

Think about the automobile industry. Franchise chains have been built around, "free brake checks." While advertising "auto repairs" is not going to set a business on fire. The automobile industry has had a 100 years to develop, unlike the computer repair industry.

By advertising a specific thing or task ...you cut through the fog and give the customer a clearly marked path to your door.