How to Create a List of New Customers for Your Computer Repair Business(Part 1)

They say, "Don't bite the hand that feeds you, as there is more meat further up”. To grow a computer repair business you will need to develop a method of retaining your customers’ goodwill. Because selling your goods and services to existing customers is the easiest way to do business.

There is one very effective system of achieving this goal. Surprisingly it is nearly always overlooked by business in general.

You know how it is when you bump into old friends. The conversation always trends towards, "What's new?" It is a human trait to want to know about changes and developments. By keeping customers informed, we can fulfill this human need.

Being in computer services is a great position to be situated. Everyday exciting new products are being launched and people want to be informed in an easy relaxed manner. Show a business person how to cut costs and you will have a captive audience.

"What about getting new business," I hear you say? If you have the right equipment, the job becomes easy. It is accomplished by offering to supply potential new customers with good information. So how do we go about this task?

The best way to contact new customers is to ring them. "Oh no, telemarketing, I can't do that." ...If you have good information, the job becomes easy.

It would go something like this when phoning, "We produce a monthly computer newsletter that goes out to businesses in the city. Can I send you a free copy, please?" By using this method, you can quickly build a customer list. Make sure you keep a log of when you placed the phone call.

In fact, when you are in the right frame of mind, working from dawn to dusk you can obtain 100 fax numbers or email addresses in a day. Do-it-yourself, broadcast faxing through the Internet with a local provider costs only a few cents per page.

Today, the fax works better than email. The trouble with email it is extremely low cost and easy to administer. Therefore, you will have a lot of competition ...and your message gets diluted.

With this permission based marketing system you can generate new business at will. Consider what can happen when the fax pops out of the machine. Yes, a lot do go in the rubbish, but some get read, photocopied, pinned up on notice boards and some filed away for further reference. Make sure you include a prominent opt-out message.

What we are doing is building a bond with the aid of information. The positive emotional aspect of constant contact newsletters is that they can be hugely successful in creating a bond between people. In fact, more so than any other marketing technique.

Unfortunately, the bottom line about newsletters is they require a lot of time to write. Time, that most of us do not have. Generating enough good content to fill a newsletter can be a daunting task.

At this site (tech-profits.com) we have an ideal solution for those in the computer repair business. By using our newsletter and re-badging it with your own business details, it gives you the perfect marketing vehicle. Business Computing marketing newsletter